I’ll try anything at least once.

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A few weeks ago I started following a radio DJ from Indiana on Facebook. I found his page through a mutual radio friend we have. His page had over 13k likes. I immediately assumed he worked for some huge station, possibly the biggest in his state, but when I looked up his station I found out that it only had 6k likes. The only possible explanation for this is that this dude is crazy good at branding himself and getting people to connect with him. I was immediately intrigued and wanted to know how he did it. So I sent him a message and a few minutes later he told me to call the studio he worked at so we could chat.

We talked for about an hour and he gave me some great advice. I could tell that he had insane charisma and is really funny, which I knew had to be part of why people loved him so much. He looked over my social media pages and gave me advice on what to change to increase my reach and my popularity. The number one thing he told me I needed to do was to start vlogging. I have never ever vlogged before in my life and the idea of videoing myself talking about random things seemed like something I would not be good at, be assured me that it was easy and it’d be fun. So tuesday night, during my late night show at KWVA, I made my first vlog.

I just went for it. Thats the approach I tend to take when I’m about to do something for the first time. You can’t syke yourself out or you won’t do it at all. So I made some random video, showing the studio, showing me to a talk break, and just generally doing random things. By the end of my show that night, that video had become the most “liked” post I’ve ever made on my radio page.

I started thinking about it and I realized that vlogging really isn’t that much different than being on radio. You just talk about things, show your personality, make it interesting, and try to get people to connect with you. The only difference is that with a vlog, they can also see you! Which is awesome because it just lets people connect with you on that much higher of a level. After that, I understood why the DJ I talked to was so jazzed on vlogging, and why he was exactly right about it working to broaden my reach.

I decided to start posting vlogs twice a week, once on Tuesdays during my show at KWVA, and once on Friday mornings while I’m on the morning show at KDUK. Consistency is key when vlogging, because you need to keep people interested. You should post frequently enough that people stay interested, but not so often that they get annoyed or overwhelmed with all the videos.

People like to see the quirky side of other people. We all have a desire to connect with other people and see that they are similar to us. I was really hesitant to try vlogging at first but now I am really stoked to keep making them because I realized they will help me showcase to people what I’m really passionate about and why. I have a passion for connecting with people, telling stories, making people laugh, and just being the goofball that I am.

If you want to follow me on Facebook and keep up with my vlogs, you can click this incredibly long link. 

Connecting with your audience on Facebook: it’s not just about “likes”

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When companies and organizations are discussing their social media plan it seems like creating a Facebook page is always step 1. And while thats a great first step, it cannot be the only step. You can’t assume that once your page is there, people will just flock to it and “like” the crap out of it. And even if they do, what is the value of a “like”??? With the new way Facebook is organizing its user’s newsfeeds, a “like” doesn’t mean very much. A user has to be actively interacting with the page they’ve “liked” for that pages updates to show up in their feed. So what does that mean for brands? They’ve got to find a way to get their fans engaged (which is something they should have wanted to do before the change in Facebook’s content organization but maybe this is the push they needed!) The good news is that it’s not as hard as you might think to get people engaged. People like to be appreciated and recognized for the fact that they really do matter to your company. Here are the simple ways you can do that on Facebook:

  • Reward them for being a fan. Have contests and do giveaways!
  • Post things that have a call to action to comment or share the post. You’d be surprised how many fans will do something if you just ask them to in the post. 
  • Comment people back. Thank them for their comment, answer a question, just say SOMETHING back to them and they will feel like you really are paying attention to your fans.
  • Don’t delete negative feedback. Try to fix the problem the customer is having. People will think highly of you if they see that you are commenting back on negative posts in a receptive and understanding way and are trying to fix grievances.
  • Be funny!!! People don’t expect businesses and organizations to incorporate humor and its a very welcomed and effective surprise. Check out these unexpectedly funny companies.

Here’s examples of where the above tactics have worked splendidly: 1 2 3

There ya have it! Treat your fans like they matter and they will be receptive of that, and they will appreciate your brand for it.